Hi, I'm Samuel Kidemi
Founder & Lead Web Designer & UI/UX Specialist — Co-Founder of Elite Designs Kenya.
Founder & Lead Web Designer & UI/UX Specialist — 6+ years experience, 120+ client websites delivered, and Top Digitally Fit Web Design Firm of the Year. Winner of the national Digitally Fit Award for Top Digitally Fit Web Design Firm of the Year as Co-Founder of Elite Designs Kenya (alongside co-founder David Esabwa). Bringing architectural rigor, tokenized Figma design systems, and high-conversion engineering to every client deployment.
Samuel Kidemi Kisaga
Top Digitally Fit Web Design Firm
Crafting High-Performance Web Experiences
How dedication to precision engineering shaped an award-winning digital agency
For over 6 years, I have engineered and delivered bespoke web applications, e-commerce storefronts, and conversion-focused digital platforms for businesses in Nairobi, Kiambu, and across East Africa. Every interface is built with architectural rigor — from initial tokenized wireframing in Figma to accessible, semantic code deployed on high-speed cloud infrastructure.
What sets our work apart is technical accountability: we target sub-second mobile load times, strict Google Schema microdata integration, and frictionless local checkout journeys including M-Pesa Daraja STK-push. We don't build generic templates; we engineer digital assets that convert visitors into active, repeat clients.
As Founder of Xclusive Tech and Co-Founder of Elite Designs Kenya, my team and I have deployed over 120 live client websites, earning national recognition as the Top Digitally Fit Web Design Firm of the Year.
"Design precision isn't decorative. It's the difference between a bounce and a paying client."
Design System Architecture & Front-End Rigor
Two core disciplines united to deliver verified business results for ambitious enterprises.
Figma Design System Architecture
Human-centered UI/UX built with 100% Auto-Layout v5, tokenized design variables (spacing, typography, color), and interactive component variants. Developer-ready handoff specs that translate seamlessly into production code.
Award-Winning Front-End Engineering
Founder of Xclusive Tech and Co-Founder of Elite Designs Kenya (elitedesigns.co.ke). Winner of Top Digitally Fit Web Design Firm of the Year alongside David Esabwa. Delivering sub-second mobile speeds, clean SEO hierarchy, and direct commercial velocity.
Award-Winning Web Design: Top Firm of the Year
Honored at the prestigious national Digitally Fit Awards as Co-Founder of Elite Designs Kenya (alongside co-founder David Esabwa) for setting the benchmark in website craftsmanship, speed, and real commercial growth.
Co-founders Samuel Kidemi (left) & David Esabwa (right) holding the Digitally Fit trophies on the red carpet.
Celebrating at the awards banquet with the official Certificates of Excellence and golden trophy.
Top Digitally Fit Web Design Firm of the Year
The Digitally Fit Awards celebrate brands and digital leaders across East Africa who leverage digital technology to deliver outstanding user experiences, measurable conversion, and online competitiveness.
Together with my co-founder David Esabwa, we built Elite Designs Kenya (elitedesigns.co.ke) into an award-winning web firm. That exact same design rigor, technical precision, and business-first engineering is poured into every project we build here at Xclusive Tech.
Verified Credibility
Award-Winning Designer & Co-Founder
What I focus on
Three things I bring to every project
Web Design & Front-End Development
Responsive, modern websites built with HTML5, CSS3, JavaScript, React, Next.js and WordPress/WooCommerce — fast, mobile-first and built to last.
UI/UX & Brand Design
User-centred UX design in Figma, paired with brand identity, logos and graphic design in Illustrator, Photoshop and Canva — every project gets a cohesive visual system.
SEO, Performance & AI
Technical and on-page SEO, real performance tuning, and AI-powered features — intelligent chat assistants and workflow automation — built into client websites.
By the numbers
6+
years designing & building for the web
120+
live websites delivered via Xclusive Tech
100%
Bespoke Figma Auto-Layout Architecture
Top 1
Digitally Fit Web Design Firm of the Year
Tools & technologies
What's in my day-to-day toolkit
Frontend
Backend & CMS
Design tools
SEO & performance
How I work
Habits of technical discipline that carry over into every deployment
Precision by default
Sub-second mobile performance leaves no room for "close enough." We bring strict zero-tolerance-for-error QA to code reviews, cross-browser validation, and pixel-perfect responsive layouts.
Useful over flashy
A site that looks impressive but confuses visitors isn't doing its job. I design for clarity and conversion first, decoration second.
Clear communication
Transparent milestone pricing, proactive sprint updates on WhatsApp, and no technical obfuscation. Direct communication with the lead engineer from day one.
Always learning
From advanced Figma token systems to AI-assisted workflows and modern frontend architectures, constantly raising the technical benchmark for Kenyan web development.
Selected work
A few of the projects I've designed and built through Xclusive Tech
Xclusive Tech
AI-powered web solutions, branding and digital services.
Batteriq
Modern corporate site emphasizing responsive design and performance.
Tenders Access Hub
Business platform providing streamlined access to procurement opportunities.
Born2Fro
Lifestyle e-commerce site with modern branding and responsive shopping.
Vape Collective Kenya
Premium e-commerce site with product management and optimized UX.
IPTV Nairobi
Streaming services site designed for high performance and customer acquisition.
TERIA NGO
Community organization site focused on empowerment initiatives and donor engagement.
Solara Properties
Luxury real estate concept with modern UI/UX and premium property presentation.
K-BIAN
Corporate site featuring professional branding and business-focused design.
Agency Leadership & Digital Excellence
Elite Designs Kenya & Xclusive Tech · 2018 – Present
6+ years of dedicated web design craftsmanship, leading digital transformation for 120+ enterprises, and honored nationally as Top Digitally Fit Web Design Firm of the Year.
Personal Portfolio: https://samuel-kidemi.sammiekidemi.workers.dev ↗
Let's build something great
Whether you want to work with me directly or through Xclusive Tech, I'd love to hear about your project.